Released: Spring 2014
Mr B Productions shot in water footage and surf footage for this video. Unfortunately surf conditions were far from ideal, with a small window and only large waves with howling onshore conditions to contend with.
The “First Up, First Down” idea marries the world class Volvo XC 60 with world class action sports athletes. The riders were the first to access the locations in a consumer vehicle and then the first to ride their bike/surfboard/kiteboard/windsurf in that spot. Athletes included, Steve Peat (World DH champion) and Olympic Windsurfer, Bryony Shaw.